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New Argos Catalogue |
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| The new 2011 argos catalogue shows a focus towards giving more value
and choice for customers. There are now over 5000 new products in the
catalogue, taking the total to 20,000 with a further 10000 available
online. That is a grand total of 30,000 products for people to choose
from. In addition, there are over 750 WOW deals, which are the deals with
the biggest savings, so look out for them when you browse through the
catalogue.
Argos have also increased their value ranges, which makes sense when people have less to spend on essential items such as kettles and toasters. 50 extra items have been added to the value ranges, so if you are looking for the lowest possible prices you will certainly find them at argos. There is fierce competition in the retail sector, with the likes of tesco and asda, along with argos all competing for their share of this business, so price is vital, along with brand recognition and customer service. This is what makes people continue buying with a certain brand. Other new features are the colour match service, which allows customers to choose matching colours for homeware products such as bedding, kitchen appliances, rugs and cushions, lighting items and bathroom ideas. You simply select a colour and then view all the available products in that colour. It is great way to liven up the appearance of any room without costing too much money. A few simple matching items can transform any room into something much better, and you can get a good deal of 3 for the price of 2 at the moment. Another new feature is the Go Create service which allows you to mix and match fabrics and colours to create your ideal sofa. First of all you choose the shape and size of the sofa, and with over1400 options you should have no problem finding exactly what you want. Next you decide on the fabric or leather for the sofa, and you can order a swatch so you get a much better idea of the texture and colour, and also see if it fits in with your existing colour schemes at home. If you go online you can see how the finished product will look, and then order. The sofa will then be made to your specification, and this takes between 4 and 8 weeks. I have a feeling this sort of service will prove very popular with shoppers. All in all, the latest argos catalogue delivers more choice and lower prices. Argos are well known for their cheap prices, and the new offerings certainly focus on this. The value ranges reinforce this drive towards lower prices at a time when people have less money to spend, so it fits in well with the current economic climate. Argos knows its customer base very well, and has catered to them. I guess more choice and lower prices is a winning combination. |