Dixons electricals are the well known brand from the UK, who specialise in all things electrical for the home such as televisions, gaming consoles, computers, home appliances and digital cameras, along with many other products. They have had quite an eventful history, and at present they are an internet only operation, with just a few stores placed in airports. Dixons used to be a major presence on our high streets, with hundreds of stores placed around the country. All this changed when, through various mergers, the stores were converted into Currys and PC World stores. All these famous brands are part of the DSG group, who own and operate many other brand stores throughout Europe.

Seeing as how Dixons UK have no stores, you will have to go online and visit the web site to buy anything. First impression of the site is that it looks a little but dull, with a plain black and white theme throughout the home page. However, it does look simple and functional, which is what most internet shoppers appreciate. Finding what you have come to look for quickly it absolutely necessary for most people, and i think the Dixons site achieves this. Featured on the home page are a few nice interactive buttons which allow you to find out more about the new technology on the site, as well as some articles written by Dixons tech guys. I have not seen this kind of thing on the other major online electrical stores, and it is very focussed on the customer. This ties in with the new customer experience that Currys and PC World now try to give, and it does seem to be working out very well. Putting the needs of the customer first is always a good idea because we are the ones buying the products afterall.

Back to the Dixons website, and all the different departments are accessible from the top of the home page, with drop down menus to help you navigate to each section within that department. Taking a look at the televisions section, there are currently around 211 on sale at Dixons, compared to 211 at the Currys site. As both are owned by the same company this is not so surprising. What is surprising is that the prices for the same television are different.  For example the Samsung LE32C450 32 inch HD ready LCD TV is £299 at Currys, yet it costs £266 at Dixons. That is a big difference of around £33 for the exact same televison from the same company. Another example is the Samsung LE40C530 40 inch full HD LCD TV which is priced at $449 at Currys, but costs £399 at Dixons. In fact there are many examples of things being cheaper at Dixons, so the moral of this story is make sure you check the prices before you commit to buy, you will often find the same item cheaper if you shop around, even when the products are from the same retailer. One other significant point is that there is no charge for delivery from Dixons online as long as you choose the standard delivery option. You can choose a selected time delivery, with four time slots available, but you pay extra for this.

Another great benefit of shopping with Dixons is that they will take your old appliance away with them when they deliver the new one for free. They can also take away your old television as long as you have ordered a new television of at least 32 inches. Why this is so i have no idea, but it does always pay to read the terms and conditions before buying. All orders can be tracked, and Dixons will send you a confirmation text the night before the due delivery date to remind you. It all helps to make things easier for customers, and this attention to detail has brought many extra sales and returning custom. All told, Dixons are one of the cheapest places to find a wide range of electrical goods. The web site is simple, but effective, and the choice of products is on a par with their competitors. The free delivery and recycle options are industry leading features, so you not only get low prices, but you save on any hidden extra charges as well.