Currys Electrical Store

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Currys are the largest electrical retailer in the UK, and are part of the DSG international group who own a host of other high street brands including PC World and Dixons among others. Currys stores can be seen across the country, offering quality elctrical items such as appliances, televisions, computers and many other things you might need in the home. There have been a few re-branding initiatives over the past few years with Currys, with different colour schemes for the stores and on the main website, and different slogans and catch phrases to help the public notice the brand values and ideals. If you have ever wondered where all the Dixons stores went, well they became Currys stores, and now Dixons is an online only operation, apart from a couple of stores placed as duty free tax breaks at airports.

You may well have seen a Currys electricals television advert at some time or other, and this is because they invest heavily in brand awareness, and to promote the latest deals and offers. The electricals market is one of the most competitive there is, with numerous other big name players such as Argos, and more recently we have newcomers such as Asda Direct and Tesco Direct, who are all vying for sales of white goods and big ticket items like televisons and other home gadgets. The one advantage that Currys has over these other brands is that they specialise in electrical items, so they are more able to offer a larger choice than the rest. Of course, buying power plays a huge part in staying competitive with the prices, and the larger the company, the more power they have to get their suppliers to service them for less. Looking at the Currys website at present they have 233 televisions on offer compared to 275 at the Argos site, so the choice is still not as large as the other major competitors. This is why advertising is so important, you need to try and get the public to buy from your store by creating a strong brand name that people will recognise and more importantly, trust. Customer service is how this is achieved, and if visitors to the store or the web site are impressed by the quality of service, then they will choose to buy. Get it wrong and the sale goes elsewhere.

They main Currys website is simple yet effective. The site replicates the same colours as the high street stores, so you associate the two together, and you know you have landed at the right place. You get free delivery on all orders, and you have the option of using the click and collect service which enables the customer to order online and then pick up the items from a local store. This is best used for smaller items, but Currys do offer to help you carry your order to your car if needed. It is these small details that can make a big difference. There is also a price promise on the website that states that Currys will match any current price on any identical item if it is cheaper. In fact they will beat it by 10%. This only applies to another store within 30 miles, and not to other websites. Still, it does show a firm commitment to selling at the best possible prices which is good for the consumers.

As with most retail websites, the home page is the place to showcase the best deals and sale items, it is the shop window in a virtual world, and it has to perk the interest of the visitor immediately. Currys does this with small flash graphics that change every few seconds to another best selling offer, making the best use of the limited space available on the page. Further down you find even more deals, and all this information is laid out well so you have no trouble finding what you want in quick time. Good site navigation is another essential part of success, without it the visitor will quickly go elsewhere to shop. The tabs at the top of the page enable you to go directly to the different departments, or switch from one to another, such as from photography to appliances, to back to the home page. In other words you will not get lost on the site.

The delivery service from Currys is very good indeed. Standard delivery is free on all items, which is the leading deal currently on offer. And this does not appear to be absorbed into the selling prices either, as most of the sale items are cheaper or the same as the likes of Argos and Asda Direct. If you want to get rid of your old television when you order a new one for home delivery then Currys will recycle for free as long as you order at least a 32 inch tv. This saves you from taking a trip to the tip and having to load the tv into your vehicle. Seems like a very smart move that saves hassle, time and money. The same service applies to household appliances, but they need to be disconnected properly first, or get it done for free if you choose the installation service. This service can be quite expensive, but it involves the cost of sending a qualified professional along with the delivery driver to your home, so you can see why it costs a bit to implement. All the other leading retailers offer this install service, and it has become an essential service to offer customers who may not be technically gifted, which is most of us.

Another useful feature on the Currys website are the buying guides, which give every detailed information on all the products on sale. Basically, you can find out just about everything from these guides, and they are designed to help you get exactly what you want. They are needed because you don't have the face to face contact with a sales assistant when shopping on the internet. If you sign up for an account with Currys you will get e-mail alerts for all the latest deals and sales, which can come in handy. There are a few web exclusive deals, so it is good to get a head start when they appear.

How times have changed eh? Currys have been a high street brand for decades, and the reason they have been trading for so long is because they have earned a reputation for offering a wide range of electrical goods at reasonable prices. The service is excellent, and the staff are now more friendly and not as pushy as before. If you buy online you just simply browse through the pages and find your choice. The amount of goods on sale grows every month, so there will always be something to interest you. The price range is also very broad, catering for the budget shoppers and the more affluent types who like to keep up with the latest technological developments. Currys have really taken a good look at what they offer their customers in recent years, and it is not just about what is on sale, it is about standing out from the rest by being better at everything, from service to delivery, to the actual prices. The change has been for the better, and the results are now showing real benefit to the investors and share holders. You can't really go wrong if you shop at Currys for your electrial goods. They are a well established household name who can be trusted. This is important when buying things over the internet, and is the reason why so many people buy from them. Any problems are dealt with very quickly, as the focus is certainly on the customer these days. Visit the site or your local store and find out for yourself.